Case study on Nokia Essay Example | Topics and Well Written Essays - 3000 words

Case study on Nokia - Essay Example Situation Analysis Market Analysis According to Informa Telecoms & Media, the global mobile phone sales are going to decline sharply in the next 5 years. The forecast says that total sales will be down by as much as 14% all around the world. Previously the expectation was that 7.43 billion devices would be purchased between 2011 and 2013; however that figure was lowered down to 6.39 billion. This downturn in the sales of mobile devices will be a major reason for handset manufacturers to turn their attention to the smartphone market, in order to maintain and increase the targeted sales value. Company Analysis Nokia provides cellular phone communication apparatus for all critical market, including WCDMA, GSM and CDMA. Its recent venture into the smartphone industry has been somewhat mediocre. However, the organisation began as a manufacturer of pulp, rubber and cable. The organisation was founded by Fredrick Idestam in the year 1865. The company has strong research and development activities in over 10 countries and device manufacturing units in nine countries. The company sells its products in more than 150 countries around the globe. Product Line Analysis The current product line analysis of Nokia is: Nokia Lumia Nokia Lumia is an innovative new venture of Nokia in partnership with Windows. The UK market currently has the models 800 and 710. The models have features like instant updates, super-fast mobile internet and innovative design. Smartphones Nokia’s Smartphones consists of business tools, social tools and navigation systems. It includes real time emails, calendar and document sharing features, sharing files in social networking sites, and most importantly GPS navigation systems. Symbian Belle The Nokia 700 and 600 are categorised under the Symbian Belle consisting of eye catching design, NFC sharing, faster browsing, six home screens, live widgets and pull down taskbar. Mobile Phones Other than Smartphones the general products can be typed based on features like touch, type, touch and type and keyboard. There is the E series, Asha range, C series, X series and N series. Accessories This consists of NFC sharing Bluetooth, cases and covers and travel in-car equipment. Customer Analysis Nokia is the largest manufacturer of mobile phones in the world. The success of handset manufacturers amidst this high rate of competition depends on successful market segmentation. Following are the segmentation variables of Nokia: Hi-fliers-This segment is concerned with the business executives and corporate honchos for whom cell phones are a device to co-ordinate and increase efficiency and productivity if business. In most cases