Warner Bros. Entertainment Inc. Case Study - 1650 Words

Warner Bros. Entertainment Inc.: Case Study (Essay Sample) Content: Warner Bros. Entertainment Inc.: Case StudyNameInstitution AffiliationWarner Bros. Entertainment Inc.: Case StudyWarner Brothers: Company OverviewWarner Brothers, popularly known as Warner Bros (WB), is an American entertainment company based in Burbank, California that produces films, music and television entertainment. The company is one of the biggest movie production studios in the world that has stood the test of time and perennial industry challenges. The company operations are in the motion picture industry, which in the United States started in the 1920s. As a subsidiary of the Time Warner, Warner Bros came to the limelight in the midst of a Supreme Court ruling in 1948 that required production and distribution to be independent of operation and management of theatres (p. 1). The company was able to thrive under such conditions since it had the required (substantial) capital and international networks required to dominate the production and distribution segmen t (p. 2). Just as is the case today, in 2004, the company had a structured hierarchical structure with Alan Horn as the president, a position currently held by Kevin Tsujihara. This corporate structure is necessary given the nature of decisions that had to be made (with the president having the last say on such a decision) in the company just like is the case in the industry. For instance, Jeff Robinov, the then president of production (and later president of Warner Bros) relied on 4 meetings every week with 10 production executives at the company to examine scripts for production. The company is faced with several challenges, some of which are beyond the businessà ¢Ã¢â€š ¬ control. For instance, the daily operations of the company involved gross uncertainty since there is no recipe for a blockbuster. The company relies on a strategy in which out of the 20-25 films produced annually, 3à ¢Ã¢â€š ¬5 were big-budget event movies. A preliminary SWOT analysis reveals that Warner Bros fa ces a major threat in the disguise of another studio employing a similar strategy. The business operations of the company are chronological stages entailing activities such as selection and "greenlighting" of movies, pre-production, filming, post-production and release.Strategic Challenges Facing the IndustryThe Motion Picture Industry faces a host of challenges, most of which are inherent in the abstract and the subjective nature of moviegoers. More aptly, the greatest challenge in the industry is developing a discernible strategy of producing a blockbuster since there is no criterion for such an endeavor. Today, the motion picture industry is faced with similar problems of budget constraints, estimating expected proceeds vis-ÃÆ'-vis expenditure and producing unique films. Moreover, other than the problems associated with production and distribution, the industry faces a new set of " big challenges today, especially from the ease with which content can be stolen, replicated, trans mitted, and distributed online" (Joanna, 2015, n.p). Additionally, the current digitization programs have presented new challenges to the industry as implementing some of the recommendations of such programs require installation of new equipment and acquisition of licenses. Moreover, the digitization in the motion picture industry leads to "saturation releases" (Department of Culture, 2014, p. 12). According to Karray et al. (2015), the success of movies depends on the available information to form expectations on movies, a process that is usually informed by genre and MPAA rating (p. 706). In this statement lies the contemporary challenge to the industry, the production of a movie is a challenging situation that calls for a delicate balance between producing a self-discerned quality or aligning films to the subjective scrutiny by the MPAA which has influence on the movie reception. Along with these new challenges, the persistent problem of reinventing the wheel still exists. This i s much clearer when Horn observes, "film-making is one of the few industries where we need to reinvent the wheel each time we start a new film" (p. 10).Strategic Growth Opportunities for Warner Bros. Entertainment Inc.Much as Warner Bros, just like most studios in the motion picture industry, is faced with several primal and contemporary challenges, there are new opportunities in the industry as well. The growth strategies for the company will be anchored on the opportunities presented as well as the core competencies of the business, especially the distribution network, assets and human resource endowment. The vertically integrated corporate structure of Warner Bros will also be critical to this endeavor, especially given that the stages of filmmaking require the employment of the best practices in decision-making. The following strategies present immense promise for the prospects of Warner Bros.1.0 Market SegmentationMarket segmentation essentially implies that Warner Bros should categorize their potential audience based on geographical regions, age, gender and genre. This strategy will be particularly useful in reducing the uncertainties associated with revenues since different regions show different preferences of movies. This is much clearer when Sue Kroll, Warner Brosà ¢Ã¢â€š ¬ president of international marketing points out, ".. we know that audiences in various countries are drawn to particular actors and certain types of genres (p. 5)." This strategy, in its implementation, will entail writing certain scripts and developing themes complete with stars and cultural appeal in 2-3 out of the 20-25 films produced annually by Warner Bros to specific regions. This strategy is advantageous in the following ways. * It reduces uncertainty over film proceeds * Makes the decision-making process easy * Leads to market dominance * Leads to specialization and division and thus dexterity * Simplifies the distribution channels and enhances efficiencyHowever, market s egmentation, especially in the context of Warner Bros, will have limitations as espoused below. * It limits the produced films to certain specific regions * Restructuring operations to specialize in production of certain movies may be economically prohibitive2.0 Mergers, Acquisition and FranchiseThis strategy essentially implies that for Warner Bros to grow its business prospects there is a need to use its resources and established business reputation acquire other strategic studios and create subsidiaries, especially in the distribution channel abroad. The possibilities of this strategy are immense given the marketing and financial information available. For instance, a movie that grossed $40 million in the U.S. generated $40 million from abroad, better still, a blockbuster grossing $100 million in the U.S would generate $200 million from abroad (p. 5). These figures show the potential of the overseas markets that can be harnessed through strategic mergers, acquisition and franchis es to enable robust marketing and distribution. This strategy has the following merits. * It increases the law of averages and therefore sales * Reduces overhead and production costs * Increases operational efficiency * Can lead to the benefits of market domination such as high ticket prices and reduced competition * Can lead to economies of scaleThe strategy has certain disadvantages such as * It can lead to managerial problems associated with rapid business growth * Can lead to market imperfections inherent in market domination by few business entities * It can subject the business to conflicts of interest and further complicate the decision-making mechanics thus hindering operations3.0 Business Risks Reduction Strategy (BRRS)This strategy is hinged on the key challenge that there is no "recipe for a blockbuster" in the motion picture industry. In the context of Warner Bros, this reality is overly manifest. At one instance, Robinov confesses, "For every 10 ideas we buy, we end up making one film" (p. 8). Basic arithmetic reveals that in such occasions, in a single activity, Warner Bros undertake a 90% risk. It is important to note at this point that every business activity involves risks, but for a business to grow, it must develop a strategy to reduce the daily risks and ultimately, the produ... Warner Bros. Entertainment Inc. Case Study - 1650 Words Warner Bros. Entertainment Inc.: Case Study (Essay Sample) Content: Warner Bros. Entertainment Inc.: Case StudyNameInstitution AffiliationWarner Bros. Entertainment Inc.: Case StudyWarner Brothers: Company OverviewWarner Brothers, popularly known as Warner Bros (WB), is an American entertainment company based in Burbank, California that produces films, music and television entertainment. The company is one of the biggest movie production studios in the world that has stood the test of time and perennial industry challenges. The company operations are in the motion picture industry, which in the United States started in the 1920s. As a subsidiary of the Time Warner, Warner Bros came to the limelight in the midst of a Supreme Court ruling in 1948 that required production and distribution to be independent of operation and management of theatres (p. 1). The company was able to thrive under such conditions since it had the required (substantial) capital and international networks required to dominate the production and distribution segmen t (p. 2). Just as is the case today, in 2004, the company had a structured hierarchical structure with Alan Horn as the president, a position currently held by Kevin Tsujihara. This corporate structure is necessary given the nature of decisions that had to be made (with the president having the last say on such a decision) in the company just like is the case in the industry. For instance, Jeff Robinov, the then president of production (and later president of Warner Bros) relied on 4 meetings every week with 10 production executives at the company to examine scripts for production. The company is faced with several challenges, some of which are beyond the businessà ¢Ã¢â€š ¬ control. For instance, the daily operations of the company involved gross uncertainty since there is no recipe for a blockbuster. The company relies on a strategy in which out of the 20-25 films produced annually, 3à ¢Ã¢â€š ¬5 were big-budget event movies. A preliminary SWOT analysis reveals that Warner Bros fa ces a major threat in the disguise of another studio employing a similar strategy. The business operations of the company are chronological stages entailing activities such as selection and "greenlighting" of movies, pre-production, filming, post-production and release.Strategic Challenges Facing the IndustryThe Motion Picture Industry faces a host of challenges, most of which are inherent in the abstract and the subjective nature of moviegoers. More aptly, the greatest challenge in the industry is developing a discernible strategy of producing a blockbuster since there is no criterion for such an endeavor. Today, the motion picture industry is faced with similar problems of budget constraints, estimating expected proceeds vis-ÃÆ'-vis expenditure and producing unique films. Moreover, other than the problems associated with production and distribution, the industry faces a new set of " big challenges today, especially from the ease with which content can be stolen, replicated, trans mitted, and distributed online" (Joanna, 2015, n.p). Additionally, the current digitization programs have presented new challenges to the industry as implementing some of the recommendations of such programs require installation of new equipment and acquisition of licenses. Moreover, the digitization in the motion picture industry leads to "saturation releases" (Department of Culture, 2014, p. 12). According to Karray et al. (2015), the success of movies depends on the available information to form expectations on movies, a process that is usually informed by genre and MPAA rating (p. 706). In this statement lies the contemporary challenge to the industry, the production of a movie is a challenging situation that calls for a delicate balance between producing a self-discerned quality or aligning films to the subjective scrutiny by the MPAA which has influence on the movie reception. Along with these new challenges, the persistent problem of reinventing the wheel still exists. This i s much clearer when Horn observes, "film-making is one of the few industries where we need to reinvent the wheel each time we start a new film" (p. 10).Strategic Growth Opportunities for Warner Bros. Entertainment Inc.Much as Warner Bros, just like most studios in the motion picture industry, is faced with several primal and contemporary challenges, there are new opportunities in the industry as well. The growth strategies for the company will be anchored on the opportunities presented as well as the core competencies of the business, especially the distribution network, assets and human resource endowment. The vertically integrated corporate structure of Warner Bros will also be critical to this endeavor, especially given that the stages of filmmaking require the employment of the best practices in decision-making. The following strategies present immense promise for the prospects of Warner Bros.1.0 Market SegmentationMarket segmentation essentially implies that Warner Bros should categorize their potential audience based on geographical regions, age, gender and genre. This strategy will be particularly useful in reducing the uncertainties associated with revenues since different regions show different preferences of movies. This is much clearer when Sue Kroll, Warner Brosà ¢Ã¢â€š ¬ president of international marketing points out, ".. we know that audiences in various countries are drawn to particular actors and certain types of genres (p. 5)." This strategy, in its implementation, will entail writing certain scripts and developing themes complete with stars and cultural appeal in 2-3 out of the 20-25 films produced annually by Warner Bros to specific regions. This strategy is advantageous in the following ways. * It reduces uncertainty over film proceeds * Makes the decision-making process easy * Leads to market dominance * Leads to specialization and division and thus dexterity * Simplifies the distribution channels and enhances efficiencyHowever, market s egmentation, especially in the context of Warner Bros, will have limitations as espoused below. * It limits the produced films to certain specific regions * Restructuring operations to specialize in production of certain movies may be economically prohibitive2.0 Mergers, Acquisition and FranchiseThis strategy essentially implies that for Warner Bros to grow its business prospects there is a need to use its resources and established business reputation acquire other strategic studios and create subsidiaries, especially in the distribution channel abroad. The possibilities of this strategy are immense given the marketing and financial information available. For instance, a movie that grossed $40 million in the U.S. generated $40 million from abroad, better still, a blockbuster grossing $100 million in the U.S would generate $200 million from abroad (p. 5). These figures show the potential of the overseas markets that can be harnessed through strategic mergers, acquisition and franchis es to enable robust marketing and distribution. This strategy has the following merits. * It increases the law of averages and therefore sales * Reduces overhead and production costs * Increases operational efficiency * Can lead to the benefits of market domination such as high ticket prices and reduced competition * Can lead to economies of scaleThe strategy has certain disadvantages such as * It can lead to managerial problems associated with rapid business growth * Can lead to market imperfections inherent in market domination by few business entities * It can subject the business to conflicts of interest and further complicate the decision-making mechanics thus hindering operations3.0 Business Risks Reduction Strategy (BRRS)This strategy is hinged on the key challenge that there is no "recipe for a blockbuster" in the motion picture industry. In the context of Warner Bros, this reality is overly manifest. At one instance, Robinov confesses, "For every 10 ideas we buy, we end up making one film" (p. 8). Basic arithmetic reveals that in such occasions, in a single activity, Warner Bros undertake a 90% risk. It is important to note at this point that every business activity involves risks, but for a business to grow, it must develop a strategy to reduce the daily risks and ultimately, the produ...

Apush Chapter 29 Study Guide - 1186 Words

1. Supreme Court’s Rule of Reason- The United States Supreme Court created the Rule of Reason as the basic principle in regards to anti-trust cases. It was created as a result of the Standard Oil Company of New Jersey v the United States. The government tried Standard Oil due to violation of the Sherman Anti-Trust Act. They claimed it had used its powers to prevent other oil companies from being created. After this, it became a principle of the time period, on a case by case basis to determine if a company was being just. 2. Educational and political career of Woodrow Wilson (chronology) and origins- Once his father became a minister of the First Presbyterian Church, the family moved to Augusta, Georgia. In 1870, his family moved to†¦show more content†¦It was necessary because Americas banking system had been very unaffected, and a reform was greatly needed. 10. Clayton Antitrust Act (what did it legalize)-The Clayton Antitrust Act of 1914 lengthened the Sherman Anti -Trust Act’s list of practices, exempted labor unions from being called trusts and legalized strikes and peaceful picketing by labor unions. 11. Significance of the Clayton Antitrust Act- The Clayton Act of 1914 reformed and emphasized certain concepts of the Sherman Act of 1890 that are still active today. These reforms were necessary in order to better the United States and move the country forward. 12. Under President Wilson, John Carke, James McReynolds, and Louis Brandeis were appointed to the Supreme Court. Under President Taft, Horace Lurton, Charles Hughes, Edward White, Willis Van Devanter along with Mahlon Pitney, and Joseph Lamar were appointed. Under President Roosevelt, William Day, William Moody, and Oliver Holmes were appointed. 13. While the Bull Moose Party lost at the national level in 1912, it continued putting candidates on the ballot at the state and local elections. However, these candidates did poorly in 1914. The party did hold a convention in 1916 and nominated Roosevelt to run again. When he refused, the party tried to give the nomination to Charles Evan Hughes, which caused the party to be entirely dissolved. 14. Woodrow Wilson numbers among the most influential

Lincolns Emancipation Proclamation Essay - 1447 Words

Abraham Lincoln (February 12, 1809 to April 14, 1865) was the 16th president of the United States and is regarded as one of America s greatest heroes due to his role as savior of the Union and emancipator of the slaves. His rise from humble beginnings to achieving the highest office in the land is a remarkable story. He was suddenly and tragically assassinated at a time when his country needed him to complete the great task remaining before the nation. His eloquence of democracy and insistence that the Union was worth saving embody the ideals of self-government that all nations strive to achieve. Lincoln s distinctively human and humane personality and incredible impact on the nation has endowed him with an enduring legacy. 15 GALLERY†¦show more content†¦The Civil War, Lincoln said, was the ultimate test of the preservation of the Union created in 1776, and the dead at Gettysburg fought to uphold this cause. Lincoln evoked the Declaration of Independence, saying it was up to the living to ensure that the â€Å"government of the people, by the people, for the people, shall not perish from the earth,† and this Union was â€Å"dedicated to the proposition that all men are created equal.† A common interpretation was that the President was expanding the cause of the Civil War from simply reunifying the Union to also fighting for equality and abolishing slavery. Abraham Lincoln’s Assassination Abraham Lincoln was assassinated on April 14, 1865, by well-known actor and Confederate sympathizer John Wilkes Booth at Ford s Theater in Washington, D.C. He was taken from the theater to the Petersen House across the street and laid in a coma for nine hours before dying the next morning. His body lay in state at the Capitol before a funeral train took him back to his final resting place in Springfield, Illinois. Family Abraham Lincoln was born to Thomas Lincoln and Nancy Hanks Lincoln. 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My Personal Philosophy free essay sample

My Personal Philosopy My Personal Philosophy A teachers personal philosophy of education is a critical element in his or her approach to guiding children along the path of enlightenment. † Barbara Wilt Opportunity abounds for elementary education in the twenty-first century, given the multitude of academic theorists who pioneered a number of indispensable approaches. The extent to which elementary education must be tailored to a combination of ones cultural and social environment is both grand and far-reaching; hat no single teaching method can purport to reach each and every child speaks to the need for incorporating the benefits of more than one approach in any given classroom environment. My lifelong desire is to teach all levels at some point in my career. To me, teaching has no age limits, as we all need to learn and grow. In the beginning I would always focus on early childhood education because I felt that this stage in life was the most important due to the developing growth of the brain. We will write a custom essay sample on My Personal Philosophy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But this course has definitely given me a better outlook on education in its entirety. To better understand ones philosophy of education, one must first understand the meaning of philosophy itself. Philosophy is the love of wisdom and the search for it (Webb, Metha, Jordan, 2010, pg. 50). I adapted to my personal philosophy by recognizing educational principles that rests upon the learner, the school, and myself as the teacher. In this essay I will explain the purpose of education, examine the educational philosophy that matches my belief, show the roles of the student as well as the teacher, and discuss my ideal curriculum. Education is a means of reaching out to individuals and instilling them with the love of learning. It is striving to delight excitement in the minds of students, by making their learning experience both fun and engaging. This enthusiasm about learning will drive students to develop an intellectual curiosity and to become lifelong learners. I truly believe that the overall purpose of education is to create productive and balanced members of society. Education consists of acquiring knowledge, learning skills and imparting culture through socialization.